Innovation: Solving the Execution Challenge (Harvard Business Review)Companies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them-turning ideas into actual breakthrough products, services, and process improvements.
That's because "ideating" is energizing and glamorous. By contrast, execution seems like humdrum, behind-the-scenes dirty work. But without execution, Big Ideas go nowhere.
In The Other Side of Innovation, Vijay Govindarajan and Chris Trimble reveal how to execute an innovation initiative-whether a simple project or a grand, gutsy gamble.. Drawing on examples from innovators as diverse as Allstate, BMW, Timberland, and Nucor, the authors explain how to:
- Build the Right Team: Determine who'll be on the team, where they'll come from, how they'll be organized, how much time they'll devote to the project, and how they'll navigate the delicate and conflict-rich partnership between innovation and ongoing operations.
- Manage a Disciplined Experiment: Decide how team members can quickly test their assumptions , translate results into new knowledge, and measure progress. Give innovation leaders a tough but fair performance evaluation.
Practical and provocative, this new book takes you step-by-step through the innovation execution process-so your Big Ideas deliver their full promise.
| Detay Bilgileri |
| Dil | İngilizce |
| Basım Tarihi | 2010 |
| Yazar | Vijay Govindarajan |
| Sayfa Sayısı | 240 |
| Kağıt | 2. Hamur Kağıt |
| Kapak | Ciltli |
| Basım Yeri | ABD |
| Baskı Sayısı | 1 |
| Ebatlar (YxG) | 14x20 cm |
| Isbn No | 9781422166963 |
| Üst Lejant | The Other Side of |
