Your Guide To Getting It Right
Managing Strategy provides a series of checklists designed to help managers get to grips with analysing their organisations and developing and implementing strategic plans and options.
It covers a range of topics, including:
- Understanding organisational culture
- Performing SWOT and PEST analyses
- Researching new markets
- Corporate mission and values
- Setting objectives
- Performance measurement and balanced scorecard
- Strategic options
The combination of action-oriented checklists and handy pen-portrait profiles of key thinkers, including Charles Handy, Henry Mintzberg and Michael Porter, will help you master the crucial skills you need to further your career as a manager
| Detay Bilgileri |
| Dil | İngilizce |
| İşletme Tipi | Genel Ticari İşletmeler |
| Basım Tarihi | 2014 |
| Yazar | CMI Books |
| Sayfa Sayısı | 192 |
| Kağıt | 2. Hamur Kağıt |
| Kapak | Karton |
| Basım Yeri | İngiltere |
| Baskı Sayısı | 1 |
| Ebatlar (YxG) | 14x20 cm |
| Isbn No | 9781781252192 |
